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The Right Route for Vending Operators
We’ve all been there; whether at work or ...

Drink Quality comes First
Since the 2012 debut of the award winning Sigma...

Primo Hot Beverage Machine

Fresh Thinking in High Street Quality Coffee



The Primo Bean to Cup models use the latest brewing technology to deliver a full range of high quality drinks.

The Primo TOUCH has a 7 inch touch screen which allows users to swipe through the drink menu and even customise their own drinks.

Primo MAXI has an easy-to-use button keypad for simple functionality so you can have your perfect espresso at the push of a button.

The interchangeable LED mood lighting gives the machine real user appeal which can also be used to promote your brand colours.

Beans are freshly ground by the world renowned Ditting grinder and brewed in an Italian high pressure espresso system - creating coffees with a great crema, cappuccinos with a delicious foam and indulgent hot chocolate - perfect for boardrooms, offices, bars, showrooms and many other locations.



The Primo Instant uses the latest compact technology to deliver 7 or 12 tasty choices easily selected from the user friendly menu. On the Primo Mini or the primo Midi.

Seperate delivery outlet for hot water.

Energy saving modes minimise power consumption when on standby.

Primo Mini contains three canisters for Chocolate , Milk and Coffee with 7 tasty drink choices.

Primo Midi contains four canisters for Chocolate , Milk , Coffee and Sugar with 12 tasty drink choices.

Features and benefits

  • Primo with Payment ModulePlay video adverts, company messages and slideshows on the 7 inch touch screen complete with sound (TOUCH model only)
  • Italian high pressure espresso brewing system
  • World renowned Swiss made Ditting ceramic grinder for consistent drink quality - every drink, every time
  • Easy-to-fill ingredient canisters for self operation
  • Large bea
  • n hopper - more than 25% larger capacity than a market equivalent
  • Separate delivery outlet for hot water - pure and simple
  • Programmable LED multi -Illumination mood lighting – an impressive feature for any meeting room or showroom
  • Automa
  • tic and easy-to-operate cleansing programs
  • High quality rotary vane pump delivers consistent water pressure for a perfectly extracted espresso
  • Moveable cup stand for jug fill facility for those all important meetings
  • Intelligent energy saving mode - a key feature for all environmentally conscious businesses
  • Stylish payment module available for change giver
  • Easy to add any payment option
  • Touch sensitive keypad
  • Easy to operate and clean
  • Quick vend times
  • Great range of delicious drinks
  • Paperless brewer
  • Standard UK warranty
  • Personalised branding options to menu and door

Machine Specification

Cup Capacity No internal cup dropper. Use of own china / paper cups
Electrical Services 230 Volts AC + / - 10%
Dimensions 970H(With Bean Hopper) x 564D x 402W (mm)
Minimum distance from back wall (excluding 100mm from back wall)
Weight 36kg (Empty) : 40Kg (Full)

The Primo Coffee Tower concept

Douwe Egberts Coffee Tower











The versatility of the Primo makes it ideal for converting to a self serve, retail unit with the addition of a payment module for other payment methods such as card readers, swipe cards and note readers. The bespoke fit Primo stand is designed to house all your essentials such as sugars, stirrers and sip lids - ideal for the customer on-the-go.





Other Coffee Towers and brands are available, please contact us for more options.









The Primo Range Brochure

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Sigma Simplicity  
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